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OBJECTIVES
- Increase brand awareness
- Increase brand preference amongst stationery items
- Increase sales
TACTICS
Our marketing strategy was
- Channels: Supermarket & Bookshop
- Create emotional link with customers (students & parents)
Consumer reward - Reposition BIC® stationery as a brand of choice in the minds of consumers
RESULTS
- Reached 2,306 direct consumers
- Total sales Of 9,224,000 CFA
- Activated 4 Bookshops
- Activated 11 Supermarkets
- Activated 3 cities