BIC® HORECA ACTIVATION ~ 2019
Previous slide
Next slide

OBJECTIVES

Our marketing goal was to increase sales and awareness of BIC® stationery category pan-Nigeria.

TACTICS

  • Guerilla Marketing.
  • Modern Trade activation.
  • Bookshop activation.
  • D2C Sales.

RESULTS

  • Achieved 100% of sales target
  • Reached over 100,000 customers
  • Rewarded over 7,000 customers
  • Covered 14 Cities
  • Activated 180 markets
  • Activated 15 Supermarkets
  • Activated 360 Bookshop
  • Brand: BIC
  • Activity: Experiential, Nigeria
  • Date: NOV – DEC, 2019