BIC® SCHOOL ACTIVATION – 2020
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OBJECTIVES
- Increase brand awareness and brand loyalty among users
- Drive trial of stationery items
TACTICS
- Target primary and secondary schools in selected locations
- Use brand asset(BIC Boy) as point of engagement with TG
- Deploy engagement activities to excite the students
- Deploy team of promoters to seed into neighborhood shops and deploy POSM
RESULTS
- Reached 19,987 people
- Activated 10 schools in 4 days
- Sold 200 cases of BIC Original
- Deployed 388 Class Name tags