- The main objectives of the campaign was to create an emotional link between the brand and its Target audience (Young ladies) as well as to stimulate their preference for Molped Sanitary pad.
- Activated 31 Open markets and 55 Neighborhoods.
- Open Market Sampling, engagement and captured Consumer data.
- Neighborhood/ Door- to- Door Sampling, engagement and captured Consumer data.
- Reached 306,997 (101%) Consumers across touchpoints
Sampled 333,328 (110%) products across touchpoints
(316%) Consumer data capture.