GBFOOD TABASKI CONSUMERS ACTIVATION 2020
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OBJECTIVE
Press attendance/conference to generate content and publicity during the celebration.
MARKETING TACTICS
- Open Market Activation.
- Consumer reward.
- Create emotional link with customers.
- Fliers Distribution
RESULTS
- Activated 21 Open Markets
- Covered 5 regions
- Activated 12 Cities
- Reached 8,302 consumers
- Rewared 5333 consumers