GBFOOD RTM SCHEME (PILOT) 2020
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OBJECTIVE
- Increase Sell-Out
- Drive Hard-line SKUs
- Sell using a data tracker app to drive.
- Create retail penetration in outlets.
MARKETING TACTICS
- Retail penetration using Tricycles Sales Representatives
- Numeric and weighted distribution
- 3 tricycles.
RESULTS
- 3,684 retail outlets visited
- 1,253 retail outlets sold into
- Over 9 million CFA sales
- Over 530 cases sold