BIC® “WRITE YOUR SUCCESS WITH BIC” (FRENCH BTS ACTIVATION/SUPERMARKET 2020
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OBJECTIVE

  • Increase awareness of other stationery items
  • Increase brand preference.
  • Increase sales

MARKETING TACTICS

  • Channel: Supermarket.
  • Create emotional link with customers (students & parents)
  • Consumer reward.
  • Reposition BIC® stationery as a brand of choice in the minds of consumers.

RESULTS

  • Reached 4,600 direct consumers

  • Total sales Of  5,016,134  CFA

  • Sold 2,301 BIC products

  • Activated 5 Supermarkets

  • Rewared 707 Consumers

  • Client: BIC
  • Activity: Experiential/Sampling
  • Date: September, 2020
  • Location: Dakar, Senegal