BIC® “WRITE YOUR SUCCESS WITH BIC” (FRENCH BTS ACTIVATION/SUPERMARKET 2020
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OBJECTIVE
- Increase awareness of other stationery items
- Increase brand preference.
- Increase sales
MARKETING TACTICS
- Channel: Supermarket.
- Create emotional link with customers (students & parents)
- Consumer reward.
- Reposition BIC® stationery as a brand of choice in the minds of consumers.
RESULTS
Reached 4,600 direct consumers
Total sales Of 5,016,134 CFA
Sold 2,301 BIC products
Activated 5 Supermarkets
Rewared 707 Consumers