GBFOOD RTM (Moderne Trade) 2021
OBJECTIVE
- Increase Sell-Out
- Drive Hard-line SKUs
- Create retail penetration in modern trade
MARKETING TACTICS
- Retail penetration using merchandiser Sales Representatives
- Numeric and weighted distribution
- 1 Van.
RESULTS
- 65 modern trade outlet visited
10 Network modern trade activated
Over 11 497 000 CFA sales
Over 570 cases sold