TWISCO GSM SAMPLING AND SALES 2020
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OBJECTIVES

The aim was to engage Consumers and give them reasons to consume and buy TWISCO

TACTICS

  • Activate 92 outlets in 24days; activating each outlet for 6days
  • Sample target Consumers wet samples
  • Drive sales of Twisco to Consumers and Retailers
  • Offer incentives to instigate customer purchase decision

RESULTS

  • 108,583 Consumers Sampled

  • 1,298 cases of Twisco sold

  • 73 Outlets activated

  • 67,122 Consumers Data Captured

  • Brand: Twisco
  • Activity: Sampling and Sales
  • Date: November 2020 – January 2021