DETTOL COOL MARKET ACTIVATION
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OBJECTIVE
- Create awareness about the Re-Launch of the New Dettol Cool Soap
- Drive sales of 2,160 packs of Dettol cool soap worth 1,728,000 in 12 Open Markets across 5 cities in Eastern Nigeria.
- Grow volume sales and gain market share from competition to gain No 1 spot in the Cool Category, especially in Eastern Nigeria.
- Engage Consumers about the Extra Coolness and Freshness that comes with the New Dettol Cool Soap.
MARKETING STRATEGY
- Engage 12,000 Consumers in 12 markets across 5 Eastern cities in Nigeria.
- Deploy 8,250 flyers to target Consumers in 12 markets across 5 cities.
- Sell 2,160 packs of 65g Dettol Cool soaps in 12 markets across 5 cities
- Sell value product worth N1,728,000 of Dettol Cool soaps in 12 markets across 5 cities
RESULTS
317% Sales Value
12 Major Open Markets Activation
210% Consumers Engaged