MENTOS FRESH ACTION
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OBJECTIVE

  • Drive awareness for Mentos Fresh Action candy
  • Educate Consumers about the Uniqueness and life benefit of Mentos Fresh action candy
  • Improve regular Usage

MARKETING STRATEGY

  • Sample 1,050,000 Consumers
  • Activate 2o Cities Pan Nigeria
  • Sell 2,1000,000 units of Mentos Fresh Action candy
  • Drive Visibility in 6000 Table tops and Kiosks

RESULTS

  • 1,044,275 (103%) Consumers Sampled

  • 1,781,750 (88%) Units Sold

  • 4,233 Outlets engaged

  • Brand: MENTOS FRESH ACTION
  • Activity: Experiential
  • Date: 17th May 2021 – 27th September 2021
  • Location: West, East, North & South South Nigeria