BIC BTS MODERN TRADE ACTIVATION 2021
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MARKETING OBJECTIVE

  • The main objectives of the campaign was to build a sanguine brand affinity and create an emotional link with consumers in connection to Cristal 70th Anniversary.

MARKETING TACTICS FOR BIC

  • Activated 34 Modern Trade Outlets.
  • Sales and Reward.

RESULTS

  • Outlet Covered  34 (100%) across 3 Cities

  • Sold N18,121,778 (93%) worth of products across 3 Cities

  • Client: BIC
  • Activity: Experiential (Sales)
  • Date: September- October 2021
  • Location: Lagos, Ibadan & Abuja