MOLPED UNIVERSITY & NEIGHBOURHOOD ACTIVATION
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OBJECTIVE

  • The Molped School activation was aimed at increasing awareness and Sampling over 121,500 students in 11 campuses and 54 Consumers in the Neighborhoods for Molped Sanitary pads.

MARKETING STRATEGY

  • 27 days campaign in Lagos and Ogun state
  • Target major Universities, Polytechnic and College of Education
  • Ensure proper branding of campuses for increased visibility.
  • Ensure engagement and trial of Molped sanitary pad.
  • Generate sales through raffle draw selection

RESULTS

  • Sampled  73,769 students (112%)

  • Sampled 56,981 Consumers in NBH(103%)

  • Captured 15,158 (125%) data

  • Generated over 1,631 sales in Volume

  • MOLPED UNIVERSITY & NEIGHBOURHOOD ACTIVATION
  • Activity: Experiential (Sampling)
  • Date: February - March 2022
  • Location: Lagos and Ogun state Nigeria