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OBJECTIVES
- Deliver a magical Christmas experience for families during the 2022/23 Christmas holiday season.
TACTICS
- Developed 4 Villages within a city
- Speak to the passion points of every age group
- Deploy 360-degree marketing & PR tools
- Develop exciting activities for different days of the event
RESULTS
33 Days Event
25k+ Tickets Sold
100k+ Total Footfall
8 Concerts
+N1.5B in Total Transactions
+100M Reach across Digital & Media