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OBJECTIVES

  • Pitch content to approved newspapers and blogs and syndicate contents to more platforms to increase reach
  • Create awareness about the 2021 BIC Art Master Africa Competition

TACTICS

  • Ensure 100% achievement on the Press Release and Blog Release
  • Monitored daily mention online and newspapers

RESULTS

  • 200% Blog Release achieved

  • 100% Press Release achieved

  • 100% Photo Release achieved

  • 100% Facebook Blog  Release achieved

  • 152% Success rate on Publications