MOLPED SECONDARY SCHOOL SAMPLING ACTIVATION
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OBJECTIVE

  • The Molped School activation was aimed at increasing awareness and Sampling over 25,000 students and Consumers in the Neighbourhoods with Molped Sanitary pads.

MARKETING STRATEGY

  • 25 days campaign in 3 Region ( 5 cities)
  • Target major sales touchpoints; Senior & Junior secondary schools
  • Ensure proper branding of School to increase visibility.
  • Renovate 10 Bathrooms and deploy 30 Sanitary banks in 30 schools.
  • Deploy 50 Branded Dustbins in schools

RESULTS

  • Sampled 5,969 students (117%)

  • Sampled 3,746 Consumers in NBH

  • Sampled 728 Teachers (146%)

  • Recruited 18 Molped Ambassadors

  • MOLPED SECONDARY SCHOOL SAMPLING ACTIVATION
  • Activity: Experiential (Sampling)
  • Date: November- December 2021
  • Location: Lagos, Nigeria