JIPS BTL 2025
CHALLENGES
- Brand launch with low B2C brand affinity.
- Competitors are gaining market share through active and recurring marketing activities.
STRATEGY & INNOVATION
- Dynamic roadshow featuring an influencer,
- 20 hostesses and a supervisor for live engagement, flyer and gift distribution, and promo activation, supported by a large-scale deployment of branded visibility items.
IMPLEMENTATION
- 15 strategic communes in Dakar
- 45 District coverage in 9 Days
RESULTS
Total Contacts reached 2715 (101%)