JIPS EXPERIENTIAL ACTIVITY IN NEIGHBOURHOOD
CHALLENGES
- Brand launch with low B2C brand affinity.
- Competitors are gaining market share through active and recurring marketing activities.
STRATEGY & INNOVATION
- Set up a sampling team for good application penetration in strategic locations and increase
- Jips awareness. Deploy visibility through branded stands and 15 carefully selected hostesses as Brand Ambassadors.
IMPLEMENTATION
- 22 days of activation in strategic locations
- 21 zones activated
- Distribution of Ndoggou and CSR activity
RESULTS
- Total Contacts 5150 (109%)
- Days activated 21