GBFOODS ACTIVATION TABASKI LOUMA & RETAIL 2025

Challenges

  • Strengthening consumer and retailer brand affinity.
  • Competitors are gaining market share through recurring and aggressive marketing activities.

Strategy and Innovation

  • Set up a promotional activity with a team of Brand Ambassadors to encourage retailers to renew their orders and build loyalty to the Jumbo brand.
  • Massive deployment of visibility.

Implementation

  • 2 weeks of activation
  • 23 markets activated
  • 5 zones covered
  • Consumer rewards based on purchase mechanism

Results

Reached 1,296 Retailers

Goodies distributed 2,220 (100%)

  • Client: GBFOOD
  • Experiential Activation In OM
  • May 2025
  • Dakar 1, Dakar 2, South, North and Center, Senegal

Project