DANONE® BLEDILAIT CROISSANCE CAMPAIGN
Objectives
- Build brand awareness and engagement for Blédilait Croissance in the Modern Trade (MT) channel through a relevant promotional activity.
- Differentiate the Blédilait Croissance brand from the competition.
Tactics
- Channel: Pharmacies.
- Engage and inform buyers about the promotion.
- Bundle packs and scratch card game.
RESULTS
- 6 Stores Activated
- 750+ Contacts Reached
- 927 Units Sold
- 4,620,420 XOF Value Achieved