DANONE® WELCOME NURSIE
Objectives
- Maintain growth momentum for Nursie Croissance 3rd age by increasing product sales volumes during the promotional period
- Improve penetration and awareness of the Nursie, branding the baby food category
Tactics
- Deployment of effective tactics such as consumer engagement on the promotion and attractive promotional items to generate WOM
- Channel: Modern trade
RESULTS
- 4 Stores Activated
- 1,209+ Contacts Reached
- 161 Goodies offered
- 1,104,000 XOF Value Achieved