LAGOS YACHT CLUB REGATTA 2024
Objectives
- Increase awareness for NBC by ensuring maximum visibility of focus brands.
- Consideration: Instigate Guests to try NBC products.
- Experience: Create a party experience that promotes the brand and leaves a memorable imprint.
- Loyalty: Reward Guests, especially Sailors.
Marketing Tactics
- Event Set-Up and Guests Accreditation
- Schweppes Branded Bar Deployment
- Sailors Reward
- Guest Managers
- Engagement Activities
- Culinary Experience
Results
- 9 Sailors Rewarded
- 56 Sailors accredited and 26 Boats Branded
- 250 Consumers Sampled