AIRTEL X ACCESS BANK LAGOS CITY MARATHON
Summary
The expo took place for 10 days, from February 3rd to 13th, 2025, at Teslim Balogun Stadium. The race event was held on February 15th, 2025, at Eko Atlantic
Marketing Tactics
- Venue branding (Branded Gazebos, Flagpoles, Sales Booth)
- Consumer engagement (Media wall, Jenga, Hula-hoop, Foosball)
- Consumer reward
- Sales engagement
Results
- Maximum brand visibility.
- Over 200 guests engaged at the setup
- Sales & Consumer rewarding