DARLING DUCHESS BRAIDS LAUNCH

Objective

To create awareness and engender uptake amongst distributors and sales partners.

Marketing Tactics

  • Invitations were sent out
  • Guests were welcomed by our elegant hostesses, who also accredited them.
  • Deployed a live Salon and 360 camera for engagement
  • Deployed a memorable unveiling with split-screen mechanism
  • Runway showing the different styles that could be done.
  • Guest performance by Ayra Star
  • Refreshment & giftbags

Results

  • 1 Event
  • Over 250 guests in Lagos and 100 guests in Abuja were in attendance
  • 1 Grand Unveil
  • Darling Duchess
  • Event
  • Lagos & Abuja
  • 6th June & 9th June 2023