REXONA OPM BUY, DISPLAY & WIN
Objective
Increase awareness of Rexona, Dove & Axe sprays
Educate consumers about product USPs
Drive sales and sampling of UI products
Results
- REACHED 10,460 Consumers
- SAMPLED 3,719 consumers
- ACHIEVED 8,638 in sales volume and N6,616,730 in Value