REXONA MALL EXPERIENCE CENTER
Objective
- Drive awareness for product range
- Create memorable experience for target audience and drive product purchase and trial.
Tactic
- Sell 1,280 units of Rexona to consumers.
- Sample 1,360 consumers across touchpoints
- Activate 3 malls for 1 month.
Results
- Covered 3 malls in two months
- Sampled 1,293 consumers
- Sold 1,280 units of Rexona deodorant