AXE MALL EXPERIENCE CENTER
Objective
Create memorable experience for target audience and drive product purchase and trial.
Targets
- Sell 2,880 units of Axe to consumers.
- Sample 9,600 consumers across touchpoints
- Activate 3 malls
Results
- Covered 3 malls in two months
- Sampled 8,887 consumers
- Sold 3,013 units of Axe deodorant in 2 months