BIC Back-to-School Creative
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OBJECTIVES

  • To adapt the Cristal Communication campaign to fit the Back-to-School period in six countries.
  • To execute a photoshoot of models following the creative directions

TACTICS

Our marketing strategy was as follows

  • Creative directions with the Models that align with the brand and creatives
  • Models Outfits
  • Photoshoot session
  • Legal rights to all images.

RESULTS

  • 4 Creative Directions

  • Photoshoot execution

  • Legal rights to all images

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