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OBJECTIVES
- To adapt the Cristal Communication campaign to fit the Back-to-School period in six countries.
- To execute a photoshoot of models following the creative directions
TACTICS
Our marketing strategy was as follows
- Creative directions with the Models that align with the brand and creatives
- Models Outfits
- Photoshoot session
- Legal rights to all images.
RESULTS
4 Creative Directions
Photoshoot execution
Legal rights to all images
- Brand: BIC
- Activity: Creative Direction & Photoshoot
- Date: July 2022
- Location: Nigeria, Senegal, Cameroun, Guinea, Ghana & Cote D’Ivoire