BIC CRISTAL 75 YEARS ANNIVERSARY INTERNAL LAUNCH
Objectives
- Celebrate 75 years of BIC Cristal’s impact, creativity and innovation.
- Connect: Create a fun, interactive experience that brings employees together
- Recharge: Inspire employees to become brand ambassadors, sharing their excitement within and outside the company.
Marketing Tactics
- Event Set-up
- Engagement Activities
- Cutting of Cake
- Rewards
- Factory celebration
Results
- 2 Event (Head office & Shagamu factory)
- Over 100 guests in attendance across both locations.
- 3 winners were rewarded with gift items