BIC® SCHOOL ACTIVATION – 2020
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OBJECTIVES

  • Increase brand awareness and brand loyalty among users
  • Drive trial of stationery items

TACTICS

  • Target primary and secondary schools in selected locations
  • Use brand asset(BIC Boy) as point of engagement with TG
  • Deploy engagement activities to excite the students
  • Deploy team of promoters to seed into neighborhood shops and deploy POSM

RESULTS

  • Reached 19,987 people
  • Activated 10 schools in 4 days
  • Sold 200 cases of BIC Original
  • Deployed 388 Class Name tags