BIC Shave & Win Consumer Promotion 2018
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SITUATION

Organize a draw to select winners from the participants in the Shave & Win promo

MARKETING TACTICS

  • Choose central and popular location
  • Select celebrities who fit brand and TA
  • Increase awareness about the event online and traditional media.
  • Make event strictly by invitation.

RESULTS

  • Increase in participation
  • Recruited new users
  • Position brand as reliable and trustworthy
  • Increased in brand awareness