BIC® SHAVERS CONSUMER PROMOTION DIGITAL CAMPAIGN
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SITUATION

  • No BIC® Nigeria social media presence
  • Low awareness of the BIC® Shavers

TACTICS

  • Create social media handles for BIC® Shavers In Nigeria; Facebook, Twitter & Instagram
  • Create awareness for the promotion
  • Drive participation

RESULTS

  • Generated over 200 followers on Twitter
  • Generated over 600 followers on Facebook, with over 16,000 impressions
  • Generated over 400 followers on Instagram with over 1,000 impressions