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SITUATION

Increase penetration and awareness of the #BIC1 shavers amongst end users.

MARKETING TACTICS

  • Brand Education and engagement
  • Sampled Universities, Neighborhoods, Religious Centres and High Traffic areas
  • Sample in 62,000 people.
  • Sampling in 16 states.

RESULTS

  • 61,584 people sampled.
  • Sampled in 7 states.
  • Sampled 10 Higher Institutions