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SITUATION
Increase penetration and awareness of the #BIC1 shavers amongst end users.
MARKETING TACTICS
- Brand Education and engagement
- Sampled Universities, Neighborhoods, Religious Centres and High Traffic areas
- Sample in 62,000 people.
- Sampling in 16 states.
RESULTS
- 61,584 people sampled.
- Sampled in 7 states.
- Sampled 10 Higher Institutions