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SITUATION
- No BIC® Stationery Nigeria social media presence
- Low awareness of the BIC® Stationery Range of SKUs
TACTICS
- Create social media handles for BIC® Stationery In Nigeria; Facebook, Twitter & Instagram
- Educate and engage the Online Community about the different SKUs in an engaging way.
- Amplify marketing activities.
RESULTS
- Generated over 100 followers on Twitter
- Generated over 200 followers on Facebook, with over 16,000 impressions
- Generated over 100 followers on Instagram with over 1,000 impressions