BIC® STATIONERY DIGITAL CAMPAIGN
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SITUATION

  • No BIC® Stationery Nigeria social media presence
  • Low awareness of the BIC® Stationery Range of SKUs

TACTICS

  • Create social media handles for BIC® Stationery In Nigeria; Facebook, Twitter & Instagram
  • Educate and engage the Online Community about the different SKUs in an engaging way.
  • Amplify marketing activities.

RESULTS

  • Generated over 100 followers on Twitter
  • Generated over 200 followers on Facebook, with over 16,000 impressions
  • Generated over 100 followers on Instagram with over 1,000 impressions