BONNET ROUGE CAMPAGNE BTL RAMADAN 2025 IVORY COAST

Challenges

  • Increase awareness of Bonnet Rouge products through the deployment of high-visibility materials to boost brand recognition among target groups.
  • Position the Bonnet Rouge range as the No. 1 dairy brand and make it the preferred choice of Ivorians, especially during Ramadan and Lent.

Strategy & Innovation

Highlighted Community Actions (Ramadan & Lent)

  • Spiritual Engagement: Presence in 10 mosques (Iftar for 3,000) and 10 churches (Stations of the Cross) to connect with both Muslim and Christian communities.
  • Human Touch: 100 surprise home visits with food kits to reinforce empathy and proximity.
  • Memorable Closure: Mega Iftar for 1,000 worshippers to end Ramadan with a strong emotional brand moment.

RESULTS

  • Activated 10 communities
  • 345,000 people reached
  • 2,950 T shirts distributed
  • 70,000 flyers distributed
  • Brand: BONNET ROUGE
  • Activity: Experiential Activation
  • Date: March - April 2025
  • Location: Abidjan, San Pedro, Yamoussoukro, Bouake, Gagnoa