DANONE® BACK TO SCHOOL CAMPAIGN

OBJECTIVES

  • Create brand awareness for Nursie Croissance in pharmacies during the BTS period through a relevant promotional activation.
  • Increase Nursie 3’s penetration in the pharmacy channel.
  • Support parents throughout the BTS season.

STRATEGY & INNOVATION

  • Channel: Pharmacies.
  • Engage and inform buyers about the promotion.
  • Bundle packs and scratch card game.

RESULTS

  • 1,600+ Contacts Reached
  • 5,322 Cups Offered
  • 250 Awareness leaflets
  • 9,513,000 XOF Value Achieved
  • Brand: Nursie
  • Experiential Activity In Pharmacie
  • Dakar
  • October 2024