Foster Clark's Sales Campaign - Octoplus Marketing

Foster Clark’s Sales Campaign

Challenges

Low brand awareness
Low brand affinity among consumers and retailers
Competitor gaining market share with active, recurrent and aggressive marketing activities

Strategy

Create an exciting and attractive road show with an immersive experience by stimulating the participant’s senses with live demonstrations of the product
Massive visibility deployment through POSM and visibility items with branded materials

IMPLEMENTATION

15 days of activation across 15 district
Consumer tasting

RESULTS

2487 Consumers Reached (150%)
Covered 15 zones+