GBFOODS 50TH ANNIVERSARY
Context
- Celebrating 50 years of impact, GB Foods highlights its West Africa Business Unit and leading brands: Jumbo, Bama, GINO, and JAGO — with Jumbo as the flagship brand driving taste and market expansion across 13 West African countries.
Strategy and Innovative Idea
Under the theme “African Royalty”, over 250 guests celebrated African heritage in style, with unforgettable performances by Youssou Ndour and Dieyla, all within a fully branded and immersive experience.