GBFOODS DEKKAL THIOSSANE
Challenges
- Low brand awareness
- Low brand affinity among consumers and retailers
- Competitor gaining market share with active, aggressive marketing activities
Strategy and Innovation
- Create an African-themed setup with a King, Queen, and animation team to highlight Jumbo as the King of Taste.
- Ensure strong brand presence with massive POSM and branded visibility items (e.g., trucks, materials).
Implementation
- 2 months activation in 18 cities
- 38 Open Market Activation
- Covered 5 regions
- Consumer reward using scratch and win
- Increase the stock rotation at retailer
Results
- Reached 106,149 Consumers
- Goodies distributed 35,383 (100%)