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OBJECTIVES
- Launch RE250 in the Nigerian market.
- Create awareness for Bajaj RE250 keke
TACTICS
- 1 Mega launch Event at Balmoral Hall in Federal Palace Hotel
- Over 300 guests
- Organize a mega launch in Lagos targeted at Dealers, Fleet owners and Media
RESULTS
- 1 Mega launch in Lagos
- Over 500 guests reached
- Over 100 Bajaj RE250 sales lead