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CAMPAIGN OBJECTIVES

  • To create awareness,engage consumers, induce trial and drive sales for the recently launched Lord’s Chocolate Gin.

MARKETING TACTICS

  • Consumer Sampling
  • Sales

RESULTS

  • Achieved 97% of Sampling Target
  • Achieved 70% of Sales Target

  • Reached over 60,000 Consumers

  • Covered 1 City

  • Activated 20 Outlets in 30 days