M&B NATURE CARE AVA ACTIVATION ~ 2019
Previous slide
Next slide

OBJECTIVES

Stock up general trade and pharmacies

TACTICS

Our marketing strategy was

  • Activation across 3 Socio-economic regions
  • Engage Pharmacies and Patient Medicine Stores
  • Ensure effective data capture of outlets
  • Deploy guerilla team to ensure sales across 7 SKUs

RESULTS

  • Over 2 million naira sales
  • 2,005 outlet coverage