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OBJECTIVES
- Stock up general trade and pharmacies using guerrilla sales team
TACTICS
- Deployed 2 teams to saturate neighborhood’s and general trade stores
- Deployed POSMs in selected stores
- Engaged pharmacies and target consumers
- Educate audience about the Nature Care Brands
- Generate sales for 5 SKUs
RESULTS
Product sales of over 1.9 million
3,000 outlets effectively captures