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OBJECTIVE
- The Molped School activation was aimed at increasing awareness and Sampling over 25,000 students and Consumers in the Neighbourhoods with Molped Sanitary pads.
MARKETING STRATEGY
- 25 days campaign in 3 Region ( 5 cities)
- Target major sales touchpoints; Senior & Junior secondary schools
- Ensure proper branding of School to increase visibility.
- Renovate 10 Bathrooms and deploy 30 Sanitary banks in 30 schools.
- Deploy 50 Branded Dustbins in schools
RESULTS
Sampled 5,969 students (117%)
Sampled 3,746 Consumers in NBH
Sampled 728 Teachers (146%)
Recruited 18 Molped Ambassadors