- The Molped School activation was aimed at increasing awareness and Sampling over 25,000 students and Consumers in the Neighbourhoods with Molped Sanitary pads.
- 25 days campaign in 3 Region ( 5 cities)
- Target major sales touchpoints; Senior & Junior secondary schools
- Ensure proper branding of School to increase visibility.
- Renovate 10 Bathrooms and deploy 30 Sanitary banks in 30 schools.
- Deploy 50 Branded Dustbins in schools
Sampled 5,969 students (117%)
Sampled 3,746 Consumers in NBH
Sampled 728 Teachers (146%)
Recruited 18 Molped Ambassadors