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OBJECTIVE OF BIC AFRICA ART MASTER
Our marketing objective was to increase awareness of BIC Africa Art Master Campaign in Nigeria using public relations (PR)
MARKETING STRATEGY
Our marketing strategy was to
- Segment campaign into; interviews, photo mentions, news publications, and microblogs.
- Push the news publications & blogs to announce the competition
Use interviews and photo mentions to unveil winners
RESULTS
- Reached over 21 million people
- Achieved 110% of news publication
- Achieved 233% of Photo Mentions
- Achieved 100% coverage on interviews
- Achieved 147% coverage of online blogs
- 61% Earned Media coverage