BIC® AFRICA ART MASTER-NIGERIA~DEC -JAN, 2020

OBJECTIVES:

Our marketing objective was to increase awareness of BIC Africa Art Master Campaign in Nigeria using public relations (PR)

TACTICS:

Our marketing strategy was to

  • Segment campaign into; interviews, photo mentions, news publications, and microblogs.
  • Push the news publications & blogs to announce the competition
    Use interviews and photo mentions to unveil winners

RESULTS:

  • Reached over 21 million people
  • Achieved 110% of news publication
  • Achieved 233% of Photo Mentions
  • Achieved 100% coverage on interviews
  • Achieved 147% coverage of online blogs
  • 61% Earned Media coverage

  • Client:BIC
  • Date:December - January, 2020
  • Tags:Nigeria
  • Project Type:PR

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  • bic backtoschool (1)
  • bic shavers 17 (1)

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