BIC®1 SHAVERS “STAY FRESH” ~ OCT – DEC, 2018

OBJECTIVES:

Sell 146,000 of BIC® 1 Sensitive & BIC Comfort 2 units

TACTICS:

  • Celebrate and reward loyal consumers
  • Activate +38 open market & +48 strategic Neighborhoods in Dakar and Up countries

RESULTS:

  • 8 regions and 10 cities activated
  • Achieved 113% of sales target
  • 217 Radio spots broadcasts
  • 102 billboards deployed
  • 7 Microwaves rewards
  • 7 Smartphone rewards
  • 700,000 Franc CFA rewards
  • Client:BIC
  • Date:October - December, 2018
  • Tags:Senegal
  • Project Type:EXPERIENTIAL MARKETING
  • .

Projects

  • bic (4)
  • bic 16 (3)
  • bic bts16 (1)
  • bic backtoschool (1)
  • bic shavers 17 (1)

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