TOTAL – JETWASH ACTIVATION~ DEC, 2018

SITUATION:

Drive awareness for the new Total Jetwash Automated Car Wash in Lagos & Abuja

TACTICS:

  • Organized, manage and execute direct marketing in selected stations
  • Educate motorist on attributes and benefits
  • Stimulate trials using discount Wash at Peak Periods and give-away at other times.

RESULTS:

  • Increase awareness across selected touch points
  • Achieved up to 700+ wash in 1 month
  • Generate leads and referrals.

  • Client:Total
  • Tags:Nigeria
  • Project Type:Experiential
  • Marketing

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