REXONA INSTORE SOCIAL CONTEST
Objective
- Increase awareness of Unilever Deo range leveraging CAF season
- Drive sales for Rexona in Retail outlet.
- Drive awareness and engagement for the CAF WAFCON tournament and the promotion communication for Unilever to reward consumers who purchase
Results
- Reached 363 shoppers during activation
- Sold 256 units of Rexona 72hrs antiperspirant
- Achieved N1,060,000 sales value (126% of target) with tickets to Morrocco.