REXONA WAFCON FINALS WATCH PARTY (NIGERIA VS MOROCCO)
Objective
- Increase awareness of Rexona leveraging WAFCON season
- Drive highly engaging and energetic fandom experience
- Sample every guest that comes into the viewing center
- Ensure proper visibility for Rexona and sales of Rexona project Zorro packs
Results
- Over 300 people in attendance.
- 371 Guests sampled at the event
- Maximum brand visibility, awareness and engagement.