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OBJECTIVE
Showcase SANOFI as a brand that cares.
MARKETING TACTICS
Reiterate SANOFI’s commitment to fight against fake drugs
•Activate 9 communities
•Sensitize the communities about the dangers of street drugs and
how to manage pain.
•Engage and interact with consumers.
RESULTS
- Activated 10 communities
- 345,000 people reached
- 2,950 T shirts distributed
- 70,000 flyers distributed